Understanding E-Waste Disposal Intentions Among Generation Z Across Kashmir Valley of India: The Moderating Role of Environmental Consciousness in an Extended TPB Framework

Parvez Ahmad Mir (), Aasia Manzoor and Ayaz Hassan Moon ()
Additional contact information
Parvez Ahmad Mir: Islamic University of Science & Technology, Department of Management Studies and Centre for Innovation and Entrepreneurship Development (CIED)
Aasia Manzoor: Islamic University of Science and Technology, Department of Management Studies
Ayaz Hassan Moon: Islamic University of Science & Technology, Dean of Academic Affairs

A chapter in Business and Sustainable Development in a Globalized and Digitalized Era, 2026, pp 507-530 from Springer

Abstract: Abstract This study examines the dynamics of electronic waste, a serious environmental problem across Kashmir Valley of India. Customers’ lack of involvement in making sure that electronic materials are disposed of properly is the main cause of the e-waste crisis. However, a detailed investigation of customers’ behavioural intentions about e-waste is required in order to motivate them to dispose of it safely. The current study outlines a theoretical framework to examine how Gen-Z perceives their behaviour related to the responsible disposal of electronic waste. The theory of planned behaviour (TPB) aims to predict Gen-Z's perceived e-waste disposal habits while taking environmental consciousness into account as a moderating factor. For empirical validation, Structural Equation Modelling was applied to survey data collected from 351 participants. This study suggests that developing young people's potential and providing them with appropriate technology support can significantly contribute to creating a more equitable and sustainable world. It also encourages them to start sustainable businesses that can improve the proper disposal of electronic waste and generate income at the same time.

Keywords: Electronic waste; Generation Z; Environmental consciousness; Theory of planned behaviour; Sustainability; Entrepreneurship (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-032-29346-6_25

Ordering information: This item can be ordered from
http://www.springer.com/9783032293466

DOI: 10.1007/978-3-032-29346-6_25

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().