Xperience the CITY: The City of Destination as an Integrator and Its Role in Co-creating Travel Experiences

Evangelia G. Dougali (), Sicco C. Santema and W. W. A. Beelaerts Blokland
Additional contact information
Evangelia G. Dougali: Delft University of Technology
Sicco C. Santema: Delft University of Technology
W. W. A. Beelaerts Blokland: Delft University of Technology

A chapter in Cultural Tourism in a Digital Era, 2015, pp 277-294 from Springer

Abstract: Abstract Fast changing trends within a technology driven society and the context of new economic landscape call for new innovative approaches and reconfiguration of roles in existing supply and value chains. Xperience the CITY, is a project aiming to change the way we travel so far, by changing the existing tourism supply chain and taking the City of Destination from a passive to a more active role, acting as an integrator among demand and supply. At the same time it calls for co-creation and invites travelers to co-create travel experiences. Building upon the premises of service-dominant logic that the customer is a co-creator of value and the essence of the experience economy, this project attempts to explore innovative ways where traveling is approached holistically as an end-to-end service. Following an extensive review of literature and an Explorative Research (qualitative), a preliminary model along with a proposed service is developed. In order for this model to be tested and validated, a Validation Research (quantitative) was designed addressing all major stakeholders. By this research the authors obtained valuable insights from 514 Passengers, 42 Hotels, 6 Airlines and 6 Airports, regarding current practices and an almost catholic validation of the preliminary model. Not only passengers are deeply interested in thematic traveling and are ready to co-create with the industry and benefit from such strategies, but Airlines and Airports would be ready to fully incorporate such service into their practices.

Keywords: Tourism Supply Chain; Service-Dominant Logic; Co-creation; Co-creation of Value; Innovation; Experience Economy (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-15859-4_24

Ordering information: This item can be ordered from
http://www.springer.com/9783319158594

DOI: 10.1007/978-3-319-15859-4_24

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().