Festivals for Local Products in Southern Bulgaria: The Perspective of Organizers

Ilinka Terziyska ()
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Ilinka Terziyska: South-West University “Neofit Rilski”

A chapter in Tourism and Culture in the Age of Innovation, 2016, pp 219-231 from Springer

Abstract: Abstract In recent years festivals are experiencing a boom and are seen as a tool for tourism development, which has the potential to enhance community integrity and promote local culture. The study investigates the festivals based on local products in the southern part of Bulgaria. As its main goal is to identify current problems and trends in this sphere, it has adopted an organizers-driven perspective, focusing on several main points: organizers’ expected and perceived benefits from holding the event, structure of festivals in terms of participants and visitors, issues related to funding and advertising, event organization and authenticity of presented products. The main problem areas that were identified include insufficient public-private partnerships, relatively poor results achieved in terms of attracting tourists and promoting local business, difficulties in funding and advertising and low level of authenticity.

Keywords: Festivals; Local products; Traditions; Organizers (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-27528-4_16

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DOI: 10.1007/978-3-319-27528-4_16

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