Cultural Tourism Revisited: The Case of Thessaly

Labros Vasiliadis (), Panagiotis Trivellas, Dimitrios Belias, John Meleas, Dimitrios Kyriakou and Athanasios Koustelios
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Labros Vasiliadis: Technological University of Central Greece
Panagiotis Trivellas: Technological University of Central Greece
Dimitrios Belias: University of Thessaly
John Meleas: University of Athens
Dimitrios Kyriakou: University of Surrey
Athanasios Koustelios: University of Thessaly

A chapter in Tourism and Culture in the Age of Innovation, 2016, pp 69-78 from Springer

Abstract: Abstract Tourism is a socio-economic phenomenon with important effects on human life and national economies of the states. The journey, i.e. the movement of man from the place of permanent residence in another place, is the key element of tourism. Alongside main ingredient is the incentive for vacations and recreation, a fundamental right of all people. As with other Greek destinations with a heavy reliance on a basic sun, sea and sand tourism model, Thessaly region is busy trying to diversify its tourism product. Cultural tourism is seen as one important means of achieving diversification. Nowadays, new cultural tourism is focused on the integration of production and consumption, and it creates linkages between suppliers and consumers. Instead of passive consumption, cultural tourists demonstrate a proactive approach to meeting their needs, wanting to actively participate in experiences while travelling. On the other side, suppliers focus their attention on the close interaction with consumers and co-creation of high quality experiences. This study will try to, synthesize and present all the principal cultural resources that exist and remain unexploited in the region of Thessaly as well as—in the end—will propose a strategic plan of cultural tourism promotion even in times of economic crisis.

Keywords: Cultural tourism; Regional development; Tourism product; Alternative tourism; Thessaly (search for similar items in EconPapers)
JEL-codes: F63 M31 M37 O10 R11 R58 Z10 (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-27528-4_4

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