Global Private Label Convergence: Fact or Fiction?

Katrijn Gielens (), Marnik G. Dekimpe (), Anirban Mukherjee () and Kapil Tuli ()
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Katrijn Gielens: University of North Carolina at Chapel Hill
Marnik G. Dekimpe: Tilburg University
Anirban Mukherjee: Singapore Management University
Kapil Tuli: Singapore Management University

A chapter in Advances in National Brand and Private Label Marketing, 2016, pp 149-151 from Springer

Abstract: Abstract This study considers a set of 67 countries to study whether PLs shares converge globally and if so to what long-run level PL shares in 60 product categories are expected to converge. The authors draw upon the economic convergence literature to establish an empirical specification that measures long-run PL share differentials relative to a stabilized reference country. As such, they use the notion of β-convergence, taking place when countries with an initially lower PL level grow faster than countries already closer to a common steady state.

Keywords: Private labels; Convergence models; International marketing (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-39946-1_18

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DOI: 10.1007/978-3-319-39946-1_18

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