Blogs Usage in Purchasing Process

Martina Ferencová, Lukáš Kakalejčík and Sebastian Kot ()
Additional contact information
Martina Ferencová: Pavol Jozef Šafárik University in Košice, Faculty of Public Administration
Lukáš Kakalejčík: Technical university of Košice, Faculty of Economics
Sebastian Kot: Czestochowa Univeristy of Technology, University of Czestochova, Faculty of Management

Chapter Chapter 4 in Advances in Applied Economic Research, 2017, pp 49-57 from Springer

Abstract: Abstract Blogs are considered as modern communication medium. They are currently used as a tool of communication content strategy and present their activities in the Internet environment. Blogs allow companies to reach the target audience by distribution of complex information. The aim of this paper was to determine the current status of using the blogs in the buying process in Slovakia and Poland. Results of the questionnaire survey confirmed that the terms of the frequency of visits of the blog between Slovak and Polish customers are not statistically significant. It was further confirmed that the Slovak and Polish customers use blogs by selected activities associated with the purchasing process as well. The last finding was that the frequency of visits of the blog and by whether the customer buys based on the blog, there is a statistically significant dependence.

Keywords: Online marketing; Social media; Blog (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-48454-9_4

Ordering information: This item can be ordered from
http://www.springer.com/9783319484549

DOI: 10.1007/978-3-319-48454-9_4

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().