Assessing the Impact of Economic Crisis on Food Firms Performance
Ourania Notta () and
Chapter Chapter 59 in Advances in Applied Economic Research, 2017, pp 873-881 from Springer
Abstract The objective of this study is to draw conclusions about the changes in business strategies and changes in the factors affecting the competitiveness of food and beverages companies during economic downturn. The real impact of 2009 crisis in Greece on firm-level performance is investigated through two surveys. The study provides valuable insights and implications about how to facilitate the marketing strategies and practices during periods of debt crises. According to the results of the analysis, there are significant performance changes over the crisis period.
Keywords: Economic crisis; Food firms (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-48454-9_59
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