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The Impact of Website Persuasiveness on Luxury Hotels Financial Performance

Konstantinos Koronios (), Panagiotis Dimitropoulos and Athanasios Kriemadis
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Konstantinos Koronios: University of Peloponnese
Panagiotis Dimitropoulos: University of Peloponnese
Athanasios Kriemadis: University of Peloponnese

A chapter in Innovative Approaches to Tourism and Leisure, 2018, pp 193-203 from Springer

Abstract: Abstract The primary objective article was to investigate the websites’ persuasiveness of the luxury hotels in Greece and its implications for their financial performance. As a result, a content analysis was applied primarily as a quantitative research method, with website characteristics classified into distinct categories and then described using statistics; 335 websites of luxury hotels were reviewed and data were analyzed by means of STATA 12. Persuasiveness measured using six dimensions, namely: informativeness, usability, credibility, inspiration, involvement and reciprocity. The research divulged a comparatively low degree of the hotels overall persuasiveness, specifically in involvement dimension. Furthermore, current research attempted to pinpoint the relation among the hotels’ website overall persuasiveness and its impact on their financial performance. The findings could offer the hotel managers useful insights into enhancing their website’s persuasiveness and accordingly their financial performance.

Keywords: Website; Persuasiveness; Financial performance; Hotel (search for similar items in EconPapers)
JEL-codes: Z3 (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-67603-6_14

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