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How Does the Spanish Hospitality Industry Envision Its Eco-Innovation Orientation?

Marival Segarra-Oña (), Angel Peiró-Signes, Maria De-Miguel-Molina and Blanca De-Miguel-Molina
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Marival Segarra-Oña: Universitat Politecnica de Valencia, DOE
Angel Peiró-Signes: Universitat Politecnica de Valencia, DOE
Maria De-Miguel-Molina: Universitat Politecnica de Valencia, DOE
Blanca De-Miguel-Molina: Universitat Politecnica de Valencia, DOE

A chapter in Innovative Approaches to Tourism and Leisure, 2018, pp 261-273 from Springer

Abstract: Abstract This study analyses the key factors in the environmental orientation of innovation processes at hotel companies. Using the model of structural equations and data retrieved from the Technological Innovation Spanish panel, we shed light on how the environmental orientation of companies is proactively affected by the typology of innovations and the existing relationship between the market drivers (customers, competitors, clients and suppliers) and companies’ environmental orientation. Based on the results, a validated partial least squares (PLS) graphical model is presented, which clarifies and quantifies established relationships among the different variables. Research gaps and future lines are also highlighted.

Keywords: Sustainable innovation; Hospitality industry; PITEC database (search for similar items in EconPapers)
JEL-codes: Z32 O31 L8 M14 (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-67603-6_20

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