EconPapers    
Economics at your fingertips  
 

Enhancing Hospitality Services Through the Engagement of Visitors in Local Gastronomy Experiences: A Marketing Perspective from the Supply-Side

Alexios-Patapios Kontis () and Sofoklis Skoultsos
Additional contact information
Alexios-Patapios Kontis: University of the Aegean
Sofoklis Skoultsos: University of the Aegean

A chapter in Innovative Approaches to Tourism and Leisure, 2018, pp 339-349 from Springer

Abstract: Abstract Increasing international tourism competition set new rules in the global tourism market, looking for new innovative and imaginative tourism products, since tourists are no longer satisfied with traditional services only. So instead they seek something that they did not have a chance to experience elsewhere. Public bodies and entrepreneurs involved in tourism focus on distinctiveness of place by using local attributes in the launching of innovative, new products and brands, which can help establish a more Unique Selling Proposition (USP). Local gastronomy has gained recognition as an integral part of the tourism product, and as a mean of destinations differentiation and it plays a crucial role to the construction of the unique character, identity and authenticity of each destination. Recognizing the current marketing trends, the Hellenic Chamber of Hotels (HCH) designed and is implementing an innovative program, which uses local gastronomy culture of each Greek tourism destination, as a vehicle in order to enrich breakfast content in hotels with local agro-dietary products, traditional recipes and viands. The aim of the current research was to investigate the perceptions of hotels managers about the impacts of “Greek Breakfast” on their business and customers from marketing perspective.

Keywords: Marketing; Business networks; Gastronomy; Supply-side; Hospitality (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
References: Add references at CitEc
Citations: Track citations by RSS feed

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-67603-6_26

Ordering information: This item can be ordered from
http://www.springer.com/9783319676036

DOI: 10.1007/978-3-319-67603-6_26

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2021-04-29
Handle: RePEc:spr:prbchp:978-3-319-67603-6_26