Enhancing Hospitality Services Through the Engagement of Visitors in Local Gastronomy Experiences: A Marketing Perspective from the Supply-Side
Alexios-Patapios Kontis () and
Additional contact information
Alexios-Patapios Kontis: University of the Aegean
Sofoklis Skoultsos: University of the Aegean
A chapter in Innovative Approaches to Tourism and Leisure, 2018, pp 339-349 from Springer
Abstract Increasing international tourism competition set new rules in the global tourism market, looking for new innovative and imaginative tourism products, since tourists are no longer satisfied with traditional services only. So instead they seek something that they did not have a chance to experience elsewhere. Public bodies and entrepreneurs involved in tourism focus on distinctiveness of place by using local attributes in the launching of innovative, new products and brands, which can help establish a more Unique Selling Proposition (USP). Local gastronomy has gained recognition as an integral part of the tourism product, and as a mean of destinations differentiation and it plays a crucial role to the construction of the unique character, identity and authenticity of each destination. Recognizing the current marketing trends, the Hellenic Chamber of Hotels (HCH) designed and is implementing an innovative program, which uses local gastronomy culture of each Greek tourism destination, as a vehicle in order to enrich breakfast content in hotels with local agro-dietary products, traditional recipes and viands. The aim of the current research was to investigate the perceptions of hotels managers about the impacts of “Greek Breakfast” on their business and customers from marketing perspective.
Keywords: Marketing; Business networks; Gastronomy; Supply-side; Hospitality (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
References: Add references at CitEc
Citations: Track citations by RSS feed
There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-67603-6_26
Ordering information: This item can be ordered from
Access Statistics for this chapter
More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().