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Cluj-Napoca European Youth Capital: Why to Attend a Major Event

Cristina Fleşeriu, Smaranda Adina Cosma () and Marius Bota
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Cristina Fleşeriu: Universitatea Babeş-Bolyai/Faculty of Business
Smaranda Adina Cosma: Universitatea Babeş-Bolyai/Faculty of Business
Marius Bota: Universitatea Babeş-Bolyai/Faculty of Business

A chapter in Innovative Approaches to Tourism and Leisure, 2018, pp 89-99 from Springer

Abstract: Abstract In the last years events have substantially increased in number, size and frequency of staging in both rural and urban areas. Motivation in attending is considered one of the most important aspects of consumer behavior and has received significant attention starting with the early of ’90s especially in respect with event consumption. The main purpose of this research is to identify and understand the general dimensions of motivation in attending youth events. The study examines the motivations of Romanian young people in attending events under the umbrella of Cluj-Napoca European Youth Capital. A quantitative study was developed and designed supported by a structured questionnaire to obtain information regarding youths’ motivations and perceptions toward attending the event, including their demographic characteristics. The data were collected during the event. The study reveals that the concerts are preferred (58% of the respondents) and in the opposite part are educational events (30%). When a participant chooses an event the field (57.3%) is considered the most important and the imposed attending (22.4%) is perceived by the majority as less important. The main reason for participating at an event is to experience new and different things (44%) and less important is enjoying the festival crowds (28%).

Keywords: Motivation; Event; European youth capital; Demographic characteristics; Factor analysis (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-67603-6_6

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