Research on Intelligent Sales Platform of Automobile Industry Based on Large Data Mining

Jinzi Lee
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Jinzi Lee: East Campus Administrative Building, ShenZhen Polytechnic

Chapter Chapter 33 in Recent Developments in Data Science and Business Analytics, 2018, pp 301-312 from Springer

Abstract: Abstract In the context of Internet + and large data, the traditional automotive industry sales platform has been unable to meet the requirements of users of high quality services. How to use the online and offline large data, tap out the potential of potential customers, accurately capture the current needs of each customer, the accurate information through accurate channels to each other, as the current smart sales platform goals. Based on the current development of large data mining technology and the existing problems of automobile industry sales system, this paper gives the suggestions of intelligent sales platform based on large data mining.

Keywords: Big data; Data mining; Sales platform; Automobile industry (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-3-319-72745-5_33

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DOI: 10.1007/978-3-319-72745-5_33

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