Research on Evaluating Marketing Ability of Traditional Chinese Medicine Enterprises in Gansu Province

Lixin Yun, Zhonghua Luo and Mingwei Wu
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Lixin Yun: School of Economics and Business Management, Gansu University of Chinese Medicine
Zhonghua Luo: School of Economics and Business Management, Gansu University of Chinese Medicine
Mingwei Wu: School of Economics and Business Management, Gansu University of Chinese Medicine

Chapter Chapter 8 in Recent Developments in Data Science and Business Analytics, 2018, pp 71-80 from Springer

Abstract: Abstract Marketing ability is the bottleneck of the development of Chinese medicine enterprises in Gansu province. Based on the method of improved gray correlation, with construction of the evaluation index system of marketing ability of Chinese medicine enterprises, this paper analyzes the marketing ability of Chinese medicine enterprises in Gansu province and shows the evaluation process of marketing ability. And then some countermeasures and suggestions are proposed, which can provide reference and guidance in order to promote the marketing ability of Chinese medicine enterprises in Gansu province and promote the rapid development of Gansu traditional Chinese medicine industry.

Keywords: Chinese medicine enterprises; Evaluating marketing ability; Gray correlation analysis; Empirical research (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-72745-5_8

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