Achieving Business Agility Through Service-Oriented Architecture in Recovering Markets

Sangeeta Shah Bharadwaj (), Sumedha Chauhan () and Aparna Raman ()
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Sangeeta Shah Bharadwaj: Management Development Institute
Sumedha Chauhan: Management Development Institute
Aparna Raman: Management Development Institute

Chapter Chapter 2 in Managing in Recovering Markets, 2015, pp 15-26 from Springer

Abstract: Abstract Organizations in recovering markets are struggling to sustain and grow. These markets are characterized by turbulence in terms of market volatility and uncertainties. Over the years, there has been a greater need of alignment of IT strategies with business strategies. However, business leaders have always been skeptical towards IT spending because of the perceived gap between business needs and IT. The changing landscape of IT through emerging technologies such as cloud computing and service-oriented architecture is addressing the gap by providing flexibility, agility, and scalability. This research paper addresses the role of service-oriented architecture (SOA) in achieving business agility in organizations. The existing enterprise systems such as ERP, CRM, SCM, etc. are making organizations very efficient, but end-to-end value chain agility is not achieved through these hardwired independent enterprise systems (Alter, Defining information systems as work systems: implications for the IS field. Eur J Inf Syst 17(5):448–469, 2008). SOA addresses this gap by identifying the business services needs and then delivering it. SOA integrates the heterogeneous IT applications that may exist in organizations. In recovering markets, competiveness is achieved by using the technology efficiently and effectively. In this research paper, a conceptual model has been designed to address the business value chain agility through SOA.

Keywords: Value chain agility; Digital options; Service-oriented architecture (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1007/978-81-322-1979-8_2

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