Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic

Sriparna Guha (), Anirban Mandal () and Fedric Kujur ()
Additional contact information
Sriparna Guha: Brainware University
Anirban Mandal: Brainware University
Fedric Kujur: Brainware University

A chapter in Pandemic, New Normal and Implications on Business, 2022, pp 129-144 from Springer

Abstract: Abstract This chapter is an attempt to analyse the key factors of adoption of alternative business models by the handicraft artisans during COVID-19 pandemic. This paper is a part of doctoral study and is based on the part of primary research conducted by the scholar. The study primarily analyses the strength of the relationship of the factors. A structured questionnaire was employed to collect data for conducting the study. Descriptive statistics, correlation and multiple linear regressions have been used as statistical tools for analysis. The findings of the study demonstrate the linkage and effect of critical aspects on the performance of alternative business models, resulting in conclusions that leave room for future research. The novelty of this study is that it has made an initial attempt to identify the key factors of adoption of the alternative business model for the artisans. The study is limited to a specific field of the craft sector. The policy-makers will have substantial theoretical consequences for the development of the artisans regarding their alternative business model. It is important to improve artisan’s entrepreneurial skills and capabilities to strengthen them in the global market today.

Keywords: Alternative business; Handicraft sector; Artisan; COVID-19; Social media (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-19-4892-3_9

Ordering information: This item can be ordered from
http://www.springer.com/9789811948923

DOI: 10.1007/978-981-19-4892-3_9

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().