Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)

Soheil Kazemian (), Rashidah Abdul Rahman, Zuraidah Mohd Sanusi and Adewale Abideen Aedyemi
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Soheil Kazemian: Universiti Teknologi Mara (UiTM)
Rashidah Abdul Rahman: King Abdul Aziz University (KAU)
Zuraidah Mohd Sanusi: Universiti Teknologi Mara (UiTM)
Adewale Abideen Aedyemi: International Islamic University Malaysia (IIUM)

Chapter Chapter 14 in A New Paradigm for International Business, 2015, pp 271-283 from Springer

Abstract: Abstract This paper aims at providing insights into how the three dimensions of market orientation, namely, customer orientation, competitor orientation, and inter-function coordination, affect the management sustainability of Amanah Ikhtiar Malaysia (AIM) as the largest microfinance institution in Southeast Asia. In a cross-sectional survey, Partial Least Squares (PLS) was used to test the hypotheses on a convenience sample of 67 % of AIM’s top management level. In addition, 400 customers and 300 employees from various branches based on their customers’ number were also chosen randomly. The results provided empirical evidences that indicate management sustainability is influenced by customer orientation and inter-function coordination significantly. In contrast, competitor orientation has insignificant effects on management sustainability of AIM. The result of the paper enhanced further the literature in understanding the long-term sustainable social performance-based market orientation.

Keywords: Market orientation; Customer orientation; Competitor orientation; Inter-function coordination; Management sustainability (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-287-499-3_14

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DOI: 10.1007/978-981-287-499-3_14

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