Local MSME Partnership as a Form of Sustainable Business Practice: A Case Study of Bali Chai Tea

John R. S. P. K. M. Isa (), Naina Nanette Simanjuntak (), Siti Zulzilah (), Euphrasia Susy Suhendra () and Widyo Nugroho ()
Additional contact information
John R. S. P. K. M. Isa: Gunadarma University
Naina Nanette Simanjuntak: Gunadarma University
Siti Zulzilah: Gunadarma University
Euphrasia Susy Suhendra: Gunadarma University
Widyo Nugroho: Gunadarma University

A chapter in Proceedings of the 8th International Conference on Corporate Social Responsibility and Sustainable Development, 2026, pp 587-602 from Springer

Abstract: Abstract This study aims to examine the role of organizational communication in strengthening sustainable partnerships between Bali Chai Tea and local MSMEs in Bali. Using a qualitative approach and case study design, the research explores communication practices, partnership patterns, and stakeholder management in a real-world context. Based on organizational communication theory, the study investigates how participatory and open two-way communication influences the effectiveness of coordination, decision-making, and trust building between Bali Chai Tea and its partners. Data were collected through in-depth interviews with owners, employees, and MSMEs representatives, as well as document analysis such as policies, partnership agreements, and corporate communication materials, which were then analyzed using a thematic approach. The results show that organizational communication not only functions as a tool for exchanging information, but also as a strategic mechanism to support sustainable business practices. Bali Chai Tea combines digital communication and face-to-face interactions to build responsive coordination, transparency, and strong interpersonal relationships. Sustainability practices are seen in the full payment system, technical assistance, and efforts to break the chain of middlemen, which contribute to social justice and the sustainability of the people’s economy. This research provides new insights into how organizational communication can be a key driver of sustainability in MSME partnerships, fostering an inclusive, competitive, and resilient business ecosystem that is aligned with the Sustainable Development Goals (SDGs).

Keywords: MSME partnership; Sustainable business; Organizational communication (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-4017-4_37

Ordering information: This item can be ordered from
http://www.springer.com/9789819540174

DOI: 10.1007/978-981-95-4017-4_37

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().