The Impact of AI-Assisted Secretarial Services Through the Lens of Fluid Reality Theory: Toward Adaptive Administrative Ecosystems in Higher Education

Alexander Hait ()
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Alexander Hait: Gaia College

A chapter in Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, 2026, pp 1863-1884 from Springer

Abstract: Abstract Purpose: This study examines the transformative impact of artificial intelligence integration in university secretarial services through the theoretical framework of Fluid Reality Theory, investigating how AI-assisted administrative systems create adaptive organizational ecosystems that enhance student satisfaction and institutional effectiveness. Objectives: The research aims to evaluate the effectiveness of AI-assisted secretarial services in improving student satisfaction scores, reducing administrative stress levels, and enhancing retention rates while exploring the theoretical implications through Ariel Fuchs’ Fluid Reality Theory framework. Methodology: A mixed-methods approach was employed involving a controlled experimental design conducted over 12 months at Gaia College. Quantitative data were collected from 450 students and 25 secretarial staff members through validated satisfaction surveys, stress assessment scales, and institutional retention metrics. Qualitative insights were gathered through semi-structured interviews and observational studies. Statistical analysis included correlation analysis, t-tests, and regression modeling. Findings: Results demonstrated significant improvements in student satisfaction scores from 3.5 to 4.2 (p

Keywords: AI-assisted; Secretarial services; Fluid reality theory; Administrative ecosystems; Fluid interfaces (search for similar items in EconPapers)
Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-6415-6_116

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DOI: 10.1007/978-981-95-6415-6_116

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