Factors Affecting the Investment Behavior of Generation X and Generation Z

Thitiworada Thawong (), Wornchanok Chaiyasoonthorn and Singha Chaveesuk
Additional contact information
Thitiworada Thawong: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School
Wornchanok Chaiyasoonthorn: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School
Singha Chaveesuk: King Mongkut’s Institute of Technology Ladkrabang, KMITL Business School

A chapter in Entrepreneurship and Human-Centric Business Strategies for Social and Economic Resilience, 2026, pp 451-467 from Springer

Abstract: Abstract While types of cohort generally build their different patterns of attitudes by certain conditioning forces—a social-economic-technical environment; this study tries to evaluate how two specific generations, namely X and Z, are always different from each other as far as the generational-determining forces are concerned into the investment behavior of these two groups. The qualitative study design involves the use of an item answering through set structured questionnaire items to measure the four latent variables out of the twenty-three items included. Three other well-known professionals validated the expert ratings concerning the perceived effectiveness of the questionnaires in that the item interrogated had Index of Item-Objective Congruency values above the requirement of 0.5. Through a pilot survey with a sample of 30 respondents, all constructs gave Cronbach's alpha coefficients over 0.7 with the use of the SPSS software program indicating that the degree of internal consistency and reliability of the research instrument was high in quality. Data resulted from SPSS analysis revealing a very high score in Cronbach’s alpha, exceeding 0.7 for all constructs that indicate internal consistency and reliability of the instrument. Therefore, understanding the factors that influence investment decisions across the two generations could well broaden and deepen the understanding of the currents that govern today’s financial behavior.

Keywords: Investment factors; Generation X; Generation Z; PEST factors; Risk perception factor; Investment knowledge and investment experience factor (search for similar items in EconPapers)
Date: 2026
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-95-6415-6_29

Ordering information: This item can be ordered from
http://www.springer.com/9789819564156

DOI: 10.1007/978-981-95-6415-6_29

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().