Conceptual Model Construction of Customer Satisfaction Affected by Responsible Supply Chain Management of Fresh Food E-commerce Platforms in China

XiaoHua Ke and Saichon Pinmanee ()
Additional contact information
XiaoHua Ke: King Monekut’s Institute of Technology Ladkrabang
Saichon Pinmanee: King Monekut’s Institute of Technology Ladkrabang

A chapter in New Challenges of the Global Economy for Business Management, 2025, pp 1655-1666 from Springer

Abstract: Abstract It was found that companies which were more consumer-conscious and actively take on social responsibilities could achieve greater corporate value in previous researches. The significances of supply chain management from the perspective of customers have been emphasized by connecting RSCM with CSI. What’s more, the way the classic model of European Customer Satisfaction Index fit for the specific conditions of fresh food e-commerce platforms in China has also been studied. European Customer Satisfaction Index (ECSI) has been adopted in this research as a conceptual model base plus trust to study how the theories of Customer Social Responsible (CSR), Supply Chain Management (SCM), and Responsible Supply Chain Management (RSCM) apply for the empirical studies of fresh food e-commerce platforms in China. In the model exogenous variables were defined as the following four variables: Image, Expectation, Hardware, and Software. Endogenous variables were defined as the following two variables: Perceived Value and Customer Satisfaction. The future research will try to investigate the concerned factors in this model and finally find out the suitable factors which will affect the RSCM and customer’s satisfaction in the fresh food e-commerce. Meanwhile, the research results will offer some pragmatic and pervasive suggestions to those fresh food e-commerce companies in China and their business strategies of supply chain management.

Keywords: Customer satisfaction; Responsible supply chain management; Fresh food e-commerce; European Customer Satisfaction Index; Customer social responsibilities (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-96-4116-1_108

Ordering information: This item can be ordered from
http://www.springer.com/9789819641161

DOI: 10.1007/978-981-96-4116-1_108

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().