Role of Social Media Followers Ties on Students’ Entrepreneurship Intentions

Md. Alamgir Mollah, Mohammad Bin Amin (), Hasina Imam, József Popp and Judit Oláh ()
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Md. Alamgir Mollah: University of Barisal
Mohammad Bin Amin: University of Debrecen
Hasina Imam: University of Debrecen
József Popp: University of Debrecen
Judit Oláh: University of Debrecen

A chapter in New Challenges of the Global Economy for Business Management, 2025, pp 709-726 from Springer

Abstract: Abstract The objectives of this paper are to enhance the corpus of research on online entrepreneurial intentions among university students in Bangladesh. This study focused on social capital theory and theory of panned behavior (TPB) to indicate social media followers’ ties and trust in online boosting as constructs that influence online entrepreneurship intentions with mediation of attitude toward behavior, subjective norms, and perceived ease. We conducted an online-based survey among students from various universities, which resulted in a sample size of 382 respondents, and we utilized SPSS and AMOS for the structural equitation modeling analysis. The results showed that trust in social media followers positively influences online boosting, subjective norms, and perceived ease of use. All hypothesized mediation constructs, except for attitude toward behavior, mediate between the trust of social media followers and the intentions of entrepreneurship in online businesses. This research has demonstrated that social media popularity and online boosting trust significantly influence the decision to pursue online-based entrepreneurship. This study indicates the crucial role of the theory of social capital and the TPB, highlighting the pivotal roles that online activity of followers and social media boosting trust play in the entrepreneurship process. This research highlights the understanding and implications of how the number of social media followers’ ties and trust in social boosting influence the entrepreneurship intentions of online businesses.

Keywords: Online Business; Social Media; Followers Ties; Trust; Entrepreneurship Intentions (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-96-4116-1_44

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DOI: 10.1007/978-981-96-4116-1_44

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