Economic Opportunities and Entrepreneurial Challenges in Elderly Care Research

Pavel Mutter ()
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Pavel Mutter: Varna Free University “Chernorizets Hrabar”

A chapter in New Challenges of the Global Economy for Business Management, 2025, pp 851-866 from Springer

Abstract: Abstract In an era of economic uncertainty, healthcare research efficiency and innovation are crucial for sustainable growth. This paper examines how nursing home infrastructure can be leveraged to enhance research outcomes while creating economic value. Using influenza management and medication adherence as primary case studies, we analyze how the controlled environment of nursing homes can simultaneously improve research reliability and create entrepreneurial opportunities. The study demonstrates that while influenza remains a significant health challenge, particularly during winter seasons, the nursing home setting offers unique advantages for both medical research and business innovation. Prevention through vaccination and medication adherence programs presents opportunities for healthcare entrepreneurs while addressing critical medical needs. The nursing population allows for close supervision, ensuring research accuracy while enabling operational efficiencies that benefit both healthcare outcomes and economic sustainability.

Keywords: Healthcare economics; Medical research efficiency; Entrepreneurship in elderly care; Nursing home operations; Healthcare innovation; Influenza (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-96-4116-1_54

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DOI: 10.1007/978-981-96-4116-1_54

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