Role of Strategic Persistence in Adoption of Adaptive Marketing Practices: An Analytical Study

Ali Hussein Ali Naji and Yousif Hchaim Sultan ()
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Ali Hussein Ali Naji: University of Kufa
Yousif Hchaim Sultan: University of Kufa

A chapter in New Challenges of the Global Economy for Business Management, 2025, pp 1195-1210 from Springer

Abstract: Abstract This paper aims to identify the role of strategic persistence in overcoming market challenges and adopting adaptive marketing practices through an analytical study of a sample of employees working in Iraqi manufacturing companies. The paper highlights the importance of strategic flexibility and persistence in the success of Iraqi manufacturing companies. A quantitative study used an online questionnaire as the chosen research methodology. In June 2023, 128 valid responses were collected from industrial enterprises in Iraq. The hypotheses were examined via multiple hierarchical regressions. The findings also suggest that strategic persistence is essential for adopting adaptive marketing techniques. It serves as a stable foundation and facilitates learning from previous experiences, enabling businesses to traverse and adapt to changing market circumstances effectively. Therefore, developing country companies looking for partners in emerging markets should choose companies that demonstrate strategic flexibility and persistence. These traits allow companies to respond effectively to changing market conditions, adjust strategy, and create leading products through global partnerships. Future research may explore how other medium-sized companies in emerging markets demonstrate strategic flexibility and persistence in entering new markets or industries. This paper discusses the application of Strategic Persistence based on environment comparison to enhance adaptive marketing practices in the industrial sector in developing countries. It also explores how the concept of Strategic Persistence can be applied to different scenarios to enhance cooperation between individuals in different environments, which reflects positively on the adaptive marketing of organizations.

Keywords: Marketing; Adaptive marketing; Strategic persistence; Innovative products (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-96-4116-1_76

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DOI: 10.1007/978-981-96-4116-1_76

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