Exploring the Government’s Incentives’ Role in Overcoming Diffusion Barriers to Electric Motorcycle Adoption in Indonesia

Wawan Dhewanto (), Eko Agus Prasetio (), Aang Noviyana Umbara () and Tiffany Ar Rahim ()
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Wawan Dhewanto: Bandung Institute of Technology
Eko Agus Prasetio: Bandung Institute of Technology
Aang Noviyana Umbara: Bandung Institute of Technology
Tiffany Ar Rahim: Bandung Institute of Technology

A chapter in Management Information Systems in a Digitalized AI World, 2025, pp 31-48 from Springer

Abstract: Abstract Given the interesting switching behavior to the significant environmental impact of conventional motorcycles, transitioning to electric motorcycles (EMs) is critical. Despite government subsidies, the adoption rate remains low. This study investigates the role of government incentives in overcoming diffusion barriers to the adoption of electric motorcycles in Indonesia. Utilizing the Theory of Planned Behavior (TPB) and Diffusion of Innovation (DOI) theory, this research examines determinants factors, attitudes, and intentions toward EMs. The study employs a comprehensive model integrating psychological and technical factors to explore the mediating role of consumer attitudes. The study suggests that despite government incentives positively impacting adoption intentions, psychological and technical factors play crucial roles in shaping consumer attitudes. Ultimately, the study aims to offer a research agenda that encourages further investigation.

Keywords: Electric motorcycles; Technology diffusion; Technology adoption; Theory of planned behavior; Diffusion on innovation (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-96-6526-6_3

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DOI: 10.1007/978-981-96-6526-6_3

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