Factors Influencing Investors’ Preference for Cryptocurrency in the Stock Market: An Empirical Investigation of Indian Investors

Santosh Kumar Shrivastava (), V. S. Gajavelli (), Nruhari Viswanaths () and Reema Khurana ()
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Santosh Kumar Shrivastava: Institute of Management Technology Ghaziabad
V. S. Gajavelli: Institute of Management Technology Nagpur
Nruhari Viswanaths: ISB Hyderabad
Reema Khurana: Institute of Management Technology Ghaziabad

Chapter Chapter 14 in Leveraging Emerging Technologies and Analytics for Empowering Humanity, Vol. 2, 2025, pp 263-286 from Springer

Abstract: Abstract This study aims to identify and rank the critical criteria for cryptocurrency selection using Fuzzy Topsis Multi-Criteria Decision Making (FTMCDM) technique. The study identified nine criteria, namely price stability, security, social acceptance, accessibility, rewards, functionality, supply of coins, circulation of coins, and underlying technology, based on a systematic literature review. Responses from 321 Indian investors were collected in fuzzy numbers, and the weights for each criterion were taken from experts in the field. The results show that price stability, security, and social acceptance are the top three essential selection criteria for cryptocurrency. The findings provide valuable insights for investors, policymakers, crypto exchanges, and third-party crypto wallet firms and analysts.

Keywords: Cryptocurrency; Selection criteria; Fuzzy TOPSIS; Multi-criteria decision making; Investor preferences (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-96-8582-0_14

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DOI: 10.1007/978-981-96-8582-0_14

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