Towards an Integrated Model of Value Co-creation for Enterprises

Thi Bich Hanh Tran ()
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Thi Bich Hanh Tran: FPT University

A chapter in Corporate Practices: Policies, Methodologies, and Insights in Organizational Management, 2024, pp 305-319 from Springer

Abstract: Abstract This study aims to offer a framework of value co-creation for enterprises. Concerning methodology, the study starts with a rigorous review of the types of co-created values from prior research, which proposes a set of differential core values for customers, firms, and society. Then, the study discusses the relevance of six groups of participants or actors involved in value co-creation processes for enterprises. The study also elaborates on two novel mechanisms, including innovation capability and marketing capability, for the actors to co-create resultant values for enterprises. The study proposes a comprehensive model with the actors, the mechanisms, and the accrued values. It concludes with discussions on implications for the Asia Pacific region as it is a strongly developing business context with various activities of value co-creation by enterprises. With the novel framework proposed and new mechanisms discussed, the study provides a meaningful extension to the value co-creation literature. It also allows enterprises to have a holistic view of the value co-creation phenomenon to manage value co-creation processes effectively.

Keywords: Value co-creation; Value co-creation actors; Mechanisms; Integrated Model Asia Pacific region (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-97-0996-0_18

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DOI: 10.1007/978-981-97-0996-0_18

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