Consumer Empowerment and Privacy: The Case of Morocco

Abdelouahid Kouchih () and Hanane Mataa ()
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Abdelouahid Kouchih: Faculty of Legal, Economic and Social Sciences—Casablanca Corporate Law and Management Laboratory
Hanane Mataa: Faculty of Legal, Economic and Social Sciences—Casablanca Corporate Law and Management Laboratory

A chapter in Contemporary Business Research in the Islamic World, 2024, pp 345-363 from Springer

Abstract: Abstract With the development of big data, the confidentiality of Internet users is at stake, leading to a lack of trust and consequently reducing consumers’ willingness to make online transactions. Naturally, companies are looking for ways to reduce consumers’ privacy concerns in order to regain their trust. On the other hand, governments are seeking to protect these same consumers by implementing regulations governing the collection and processing of personal data. This study constitutes a comprehensive literature review exploring big data process and privacy concerns. It provides an insightful examination of corporate responsibilities and strategies aimed at mitigating user concerns. Furthermore, the study delves into the state-level efforts, particularly in Morocco, highlighting the measures and initiatives taken to preserve the privacy of its digital citizens amidst the evolving digital landscape.

Keywords: Big data; Privacy issues; Consumer empowerment; Privacy protection (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-97-5400-7_19

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DOI: 10.1007/978-981-97-5400-7_19

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