AI-Driven Chatbots in Halal Marketing Communication—Challenges and Opportunities

Muhammad Dharma Tuah Putra Nasution (), Desi Astuti, Sri Rahayu (), Yossie Rossanty, Ramadhan Harahap () and Ahmad Rafiki
Additional contact information
Muhammad Dharma Tuah Putra Nasution: Universitas Pembangunan Panca Budi
Desi Astuti: Universitas Pembangunan Panca Budi
Sri Rahayu: Universitas Pembangunan Panca Budi
Yossie Rossanty: Universitas Pembangunan Panca Budi
Ramadhan Harahap: Universitas Pembangunan Panca Budi
Ahmad Rafiki: Universitas Medan Area

A chapter in Contemporary Business Research in the Islamic World, 2024, pp 403-421 from Springer

Abstract: Abstract The aim of this research is to explore the integration of AI-driven chatbots in the realm of halal marketing communications. This type of marketing communication is designed to resonate with Muslim consumers by integrating Islamic values, symbols, and messages into branding and promotional efforts. This study analysis encompasses an exploration of the challenges that could arise and capitalize on opportunities to engage and captivate the audience. Similarly, this paper sheds light on the areas of research that require further exploration and outlines the potential for future investigation regarding the utilization of AI-driven chatbots in the context of halal marketing. This study contributes to the expansion of current knowledge and could serve as a cornerstone for shaping future research agendas.

Keywords: Chatbots; Halal market; Halal marketing communication; Challenges; Opportunities (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-97-5400-7_22

Ordering information: This item can be ordered from
http://www.springer.com/9789819754007

DOI: 10.1007/978-981-97-5400-7_22

Access Statistics for this chapter

More chapters in Springer Proceedings in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().