Impact of Augmented Reality Trail on Eyewear Purchase Intentions

Suchita Jha (), Manisha Paliwal (), Kavita Ingale () and Krishna Kumar Singh ()
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Suchita Jha: Symbiosis International University
Manisha Paliwal: Sri Balaji University
Kavita Ingale: MIT World Peace University
Krishna Kumar Singh: Symbiosis International University

A chapter in New Paradigms of Business Management in the Era of Analytics, Sustainability and Innovation, 2025, pp 147-156 from Springer

Abstract: Abstract Digital facilities are rapidly changing the user experience towards online product purchases. Technology is overall coming as an experience enhancer and value creator. In recent times, the eyewear industry has grown due to the increased number of people wearing prescribed glasses and fashion consciousness. Due to growing consciousness towards looks, people are keeping eyewear as a fashion accessory. In eyewear retail, augmented reality is mainly used in trial room services. It makes purchasing easy, saves time, and allows customers to try as many products as possible. As millennials have been exploring digital tools and this generation is also conscious of looks and makes substantial expenses towards this category, the present study will try to see how augmented reality-infused trails impact purchase intention.

Keywords: Eyewear industry; Purchase intentions; Augmented reality (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-97-7030-4_10

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DOI: 10.1007/978-981-97-7030-4_10

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