Business Environment Analysis of McDonald’s Marketing Strategy

Nitin Upadhye (), Durgesh Sharma, Warsame Mohamed Ibrahim Yacin and Vipul Mathur
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Nitin Upadhye: Manipal Academy of Higher Education
Durgesh Sharma: IBIDI
Warsame Mohamed Ibrahim Yacin: BBA Student, Middlesex University
Vipul Mathur: Indian Oil Corporation

A chapter in New Paradigms of Business Management in the Era of Analytics, Sustainability and Innovation, 2025, pp 95-112 from Springer

Abstract: Abstract The paper delves into the intricacies of McDonald’s Corporation, a global fast-food giant, examining its marketing strategy within the broader context of its business environment. With its global presence in over 100 countries, McDonald’s has established itself as an emblem of convenience and consistency in the food service industry. This study scrutinizes McDonald’s competitive landscape, evaluates market conditions, and assesses strategic approaches to illuminate the company’s strengths and weaknesses for further enhancement. Through meticulous analysis, it becomes evident that McDonald’s has adeptly adapted to evolving consumer preferences while maintaining its market leadership position. With a strategic focus on internationalization and growth, McDonald’s continues to innovate and thrive in a fiercely competitive market.

Keywords: Marketing strategy; Business environment; Quick service restaurants; SWOT and PESTLE analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-97-7030-4_7

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DOI: 10.1007/978-981-97-7030-4_7

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