Analyzing the Responses of Firms to COVID-19 Pandemic Through Institutional Lens

Girish Balasubramanian () and Pavni Kaushiva ()
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Girish Balasubramanian: Indian Institute of Management Lucknow
Pavni Kaushiva: Indian Institute of Management Lucknow

Chapter Chapter 6 in Digital Economy Post COVID-19 Era, 2023, pp 95-108 from Springer

Abstract: Abstract In the wake of a COVID-19 global pandemic, organizations were forced to rethink, reposition and adapt for business continuity. The study of organizations’ responses has led to an interesting strand of research highlighting the importance of resilience and innovation in such circumstances. A systematic inquiry into the responses of the firms during the pandemic still remains an underexplored arena. This study targets organizational responses to COVID-19 that align with the societal responsibilities of organizations. Based on a qualitative analysis of annual reports of the 26 largest firms by market capitalization in India, this study presents an analysis of initiatives documented by firms across industries. We use institutional theory to highlight similarities in the changes adopted by major firms in India and propose future avenues for research in this area.

Keywords: COVID-19 pandemic; Response; Institutional theory; Annual reports; Content analysis (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-99-0197-5_6

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DOI: 10.1007/978-981-99-0197-5_6

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