A Study to Assess the Impact of Demographic Factors on Narcissist, Hedonistic, and Sadistic Personality Disorder on Youth Watching Cosmetics Advertisements

Syed Kazim, K. P. Jaheer Mukthar (), Antonio Huaman-Osorio (), Cilenny Cayotopa-Ylatoma () and Sandra Mory-Guarnizo ()
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Syed Kazim: Jain University
K. P. Jaheer Mukthar: Kristu Jayanti College Autonomous
Antonio Huaman-Osorio: Universidad Nacional Santiago Antunez de Mayolo
Cilenny Cayotopa-Ylatoma: Universidad Señor de Sipán
Sandra Mory-Guarnizo: Universidad Señor de Sipán

Chapter Chapter 19 in Research on Islamic Business Concepts, 2023, pp 315-324 from Springer

Abstract: Abstract Advertisements wield considerable influence as a potent medium, effectively guiding people’s purchasing choices. Their impact extends beyond mere product promotion, extending into the realm of individual perceptions, cognitions, and self-concepts. Moreover, these advertisements contribute to shaping societal mores and values. Although cosmetic products are deemed discretionary rather than essential, manufacturers and advertisers employ diverse approaches to entice the public into acquiring their offerings. Such approaches yield both constructive and adverse consequences, influencing individuals’ perceptions, attitudes, conduct, and overall character. This study endeavors to explore the correlation between age, income, the inclination to purchase cosmetics, and the presence of personality disorders, including Narcissism, Hedonistic, and Sadism.

Keywords: Cosmetics; Advertising; Demographic factors; Narcissism; Hedonistic; Sadism (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-99-5118-5_19

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DOI: 10.1007/978-981-99-5118-5_19

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