An Empathetic Elucidating on Females Merchandising Behavioral Approach

K. Jagannathan (), R. Madhusudhanan (), K. Opika () and G. Sridevi ()
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K. Jagannathan: Kristu Jayanti College
R. Madhusudhanan: Kristu Jayanti College
K. Opika: Kristu Jayanti College
G. Sridevi: AVC College of Engineering

Chapter Chapter 22 in Research on Islamic Business Concepts, 2023, pp 357-369 from Springer

Abstract: Abstract Females are the most responsible and contributing their part on merchandising is in rolling forward due to double income category and acceptances and recognition of female decision in the society. Presently the purchase decision and shopping behaviour of females is in uptrends. Females are part of decision makers in most of the family purchasing. This research study also tried to find out the best part of the female shopping behavior in retailing, through which the objectives are focused on factors influencing shopping behavior and measuring the satisfaction and the effects of shopping behavior. The results are derived through application of Correlation, Multiple Regression and SEM modeling. The results are Service Quality Loyalty Location which are in direct relationship with shopping and Ambience and Assortment that are found in an indirect relationship with their purchase.

Keywords: Ambience; Assortments; Price; Patronage; Satisfaction; Women’s shopping behaviour (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prbchp:978-981-99-5118-5_22

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DOI: 10.1007/978-981-99-5118-5_22

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