Advances in Digital Marketing and eCommerce

Martínez-López, Francisco J.; D'Alessandro, Steven

Advances in Digital Marketing and eCommerce

Edited by Francisco J. Martínez-López () and Steven D'Alessandro ()

in Springer Proceedings in Business and Economics from Springer

Date: 2020
ISBN: 978-3-030-47595-6
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Chapters in this book:

Marketing and Advertising: Trends of the Sector: Joan-Francesc Fondevila-Gascón, Josep Rom-Rodríguez, Marc Polo-López and Javier L. Crespo
Influence of Social Networks on Responsible Behaviour by Smart Tourists: Marios Sotiriadis, Shiwei Shen and Qing Zhou
Information Use Under Quality Uncertainties and Its Impact on the Digital Goods Production: Amy Wenxuan Ding
Impacts of Blockchain Technology in Marketing: Debika Sihi
Brand Anthropomorphism and Brand Voice: The Role of the Name-Brand Voice Assistant: Maria Vernuccio, Michela Patrizi and Alberto Pastore
Consumers’ Online Institutional Privacy Literacy: Eathar Abdul-Ghani
Social Media and Omni-Channel Strategies in the Tourism Industry: An Analysis of Club Med: Lala Hu and Mirko Olivieri
Business Is Business: The Difference in Perception of Influencer’s Morality Between Generation Y and Z: Nina Grgurić Čop and Barbara Culiberg
Types of Electronic Word-of-Mouth and Their Impact on Consumer Attitudes: Robert Zniva, Wolfgang J. Weitzl, Julian M. Müller and Andrea Schneider
The Drivers of Video Popularity on YouTube: An Empirical Investigation: Ana Cristina Munaro, Renato Hübner Barcelos, Eliane Cristine Francisco Maffezzolli, João Pedro Santos Rodrigues and Emerson Cabrera Paraiso
A Tale of Two Social Influencers: A New Method for the Evaluation of Social Marketing: María Teresa Ballestar and Jorge Sainz
Unanticipated Consequences of Interactive Marketing: Systematic Literature Review and Directions for Future Research: Elvira Ismagilova, Yogesh Dwivedi and Nripendra Rana
Consumer Adoption of Online-to-Offline Food Delivery Services: A Conceptual Model: Ou Wang
Role of Digital Relationships in the Marketing of Higher Education: An Exploratory Analysis from New Zealand: Surej P. John
Digital Marketing Strategies in Educational Tourism: A Social Media Perspective: Surej P. John
Extension of META-UTAUT for Examining Consumer Adoption of Social Commerce: Towards a Conceptual Model: Prianka Sarker, D. Laurie Hughes and Yogesh K. Dwivedi
The Effect of Web Advertising Visual Design on Online Purchase Intention: Insights on Generations Y and Z: Luisa M. Martinez, Teresa V. Neves and Luis F. Martinez
Optimizing the Digital Customer Journey – Improving User Experience by Persona-Based and Situation-Aware Adaptations: Christian Märtin, Pietro Asta and Bärbel Bissinger
Influence of Source Credibility on Search for Information: Sonika Singh
Assessing the Determinants of Millennials’ Online Protective Behavior: How Their Protection Motivation Translates into Actual Use Behavior: Ana S. Medeiros, Luis F. Martinez and Luisa M. Martinez
The Effect of App Quality and Compatibility on Consumers’ Omnichannel (OC) App Adoption and Loyalty: Comparison of US and Korean Consumers: Joonyong Park and Renee B. Kim
Optimising Customer Engagement Through Digital Intelligence: Normada Devi Bheekharry
Amazon Effect? an Analysis of User-Generated Content on Consumer Electronics Retailers’ Facebook Pages: Agostino Vollero, Alfonso Siano and Domenico Sardanelli
Daily Active Users of Social Network Sites: Facebook, Twitter, and Instagram-Use Compared to General Social Network Site Use: Johan Hellemans, Kim Willems and Malaika Brengman
Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers: Simone Guercini, Matilde Milanesi, Pedro Mir-Bernal and Andrea Runfola
Sales Model Based on the Behavior on Facebook: Mabela Atanasovska Penić and Smilka Janeska Sarkanjac

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DOI: 10.1007/978-3-030-47595-6

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