Advances in Digital Marketing and eCommerce

Martínez-López, Francisco J.; Martinez, Luis F.; Brüggemann, Philipp

Advances in Digital Marketing and eCommerce

Edited by Francisco J. Martínez-López (), Luis F. Martinez () and Philipp Brüggemann ()

in Springer Proceedings in Business and Economics from Springer

Date: 2024
ISBN: 978-3-031-62135-2
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Chapters in this book:

Negative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM: Takumi Kato
The Impact of 3D Digital Content on Consumer Satisfaction with Brand Experiences: Dmitry Subbotin, Simoni F. Rohden and Lélis Balestrin Espartel
Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites: Zahy Ramadan, Maya F. Farah, Ibrahim Abosag and Batule Dahi
Digital Luxury Fashion Shows: Leveraging Interactive Marketing Opportunities Through Social Media Sentiment Analysis: Maya F. Farah, Zahy Ramadan, Wissam Sammouri and Patricia Tawk
Trends and Forecasts for Sales and Employment: An Overview of the e-Commerce Sector: Filipe R. Ramos, Luisa M. Martinez and Luis F. Martinez
Lights and Shadows of Consumer Experience in the VR-Based Metaverse: An Exploratory Study: Sara Boccalini, Michela Patrizi, Maria Vernuccio and Alberto Pastore
Consumer Reactions to Generative AI: An Exploratory Study Using Neuroscientific Techniques: Veronica Capone, Chiara Bartoli, Alberto Mattiacci and Patrizia Cherubino
Brand Anthropomorphization on Social Media: The Role of Human Tone of Voice: Federica Ceccotti, Maria Vernuccio and Francesca Torti
The Influence of Online Reviews and Electronic Word-of-Mouth on Purchase Intention: A Literature Review and Research Agenda: Jessica Sepac, Luisa M. Martinez and Luis F. Martinez
An Integrated Model to Understand Online Complaint to the Firm, Online Negative Word of Mouth and Exit: Application of the Theory of Planned Behavior and the Theory of Trust-Commitment: Rafika Noumi, Khemakhem Romdhane and Yosra Akrimi
Sustainability and Marketing: Examining the Digital Impacts: Debika Sihi
Green eCommerce in Small and Medium-Sized Towns in Asia: The Evidence from China: Lana Beikverdi
Optimizing Product Matching in E-commerce: A Strategic Perspective on Precision-Recall Trade-Off: Miguel Rocha, Victor Høgheim, Miguel Almeida, Alex Theilmann, José Silva, Alessandro Gambetti, Qiwei Han and Maximilian Kaiser
Assessing the Social Performance of Emerging Business Models of the Metaverse: Taewon Suh and Jeremy D. Suh
Exploring AI’s Role in Literature Searching: Traditional Methods Versus AI-Based Tools in Analyzing Topical E-Commerce Themes: Przemysław Tomczyk, Philipp Brüggemann, Niklas Mergner and Maria Petrescu
The Role of Convenience Category Attributes in Sustaining the Growth of Online Grocery Shopping: Greta Siracusa, Alessandro Iuffmann Ghezzi and Edoardo Fornari
The Gamified Social Sphere: Tracing Trends in Social Media Research – A Bibliometric Study: Michele Girotto, Ana Argila-Irurita and María Luisa Solé-Moro
Consumer Value Dimensions in Mobile and Voice Commerce: Saskia Kaiser and Carsten D. Schultz
‘Ditch the Dull, Embrace the Fun’: Unleashing Trust in Health Clinics Through Livestream Emotional Enhancers: Duc Hoang, Hoang Minh Dao and Luis F. Martinez
Guiding Customer Choices: The Impact of Digital Nudging on Preferred Decisions Throughout the Customer Journey: Christian Koch, Waldemar Pförtsch and Philipp Brüggemann
Cultures in Connection: Decoding Social Media’s Influence on Consumer Choices Through the Prism of Brand Equity: Karan Patel, Darley-Biviana Pacheco-Cubillos, Francisco-Javier Arroyo-Cañada and Jaime Gil-Lafuente
Use of AI and Text Mining on Twitter for the Analysis of the Concept of Tourism in Colombia: Javier Hernández-Riaño, Rodolfo Casadiego-Alzate, Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, Ana María Argila-Irurita and María Luisa Solé-Moro
Review Valence Impact on Jello Shot Sales: J. Christopher Westland
Is ESG an Essential Topic for Companies Operating Primarily in the Digital Environment?: Vojtěch Kotrba, Jakub Menšík and Luis F. Martinez
Patronage from Crowd: Exploring Drivers of Recurring Crowdfunding Performance: Li Chen
Online Visual Merchandising in Grocery Retail: The Impact on Retailer and Customer Behavioural Outcomes: Skye Lombard, Nomsa Khabo and Neo Ligaraba
The Rise of Premium Private Label Brands in Grocery Retailing: Qualitative Insights from Young German Consumers: Anneka M. Schmidt, Luisa M. Martinez and Luis F. Martinez
Nudging Elderly Consumers Toward Sustainable Last-Mile Delivery Choices: Jacopo Ballerini, Alberto Ferraris and Rebecca Pera
Maximizing Social Media Impact in Digital Marketing: Effective Instagram Strategies for Brands: Jordi Campo, Ana Maria Argila Irurita and Maria Luisa Solé Moro
Beyond Quality: How Negative Emotions in Online Movie Reviews Drive Consumer Engagement: Juan Kong

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DOI: 10.1007/978-3-031-62135-2

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