National Brands and Private Labels in Retailing

Edited by Juan Carlos Gázquez-Abad (), Francisco J. Martínez-López (), Irene Esteban-Millat () and Juan Antonio Mondéjar-Jiménez ()

in Springer Proceedings in Business and Economics from Springer

Date: 2014
Edition: 2014
ISBN: 978-3-319-07194-7
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Chapters in this book:

Estimation of Product Category Sales’ Responsiveness to Assortment Size

Juan Carlos Gázquez-Abad and Francisco J. Martínez-López

The Competition Effects of Lookalike Private Label Products

Paul W. Dobson and Li Zhou

How Assortment Composition Affects Consumers’ Intentions to Buy PL

Juan Carlos Gázquez-Abad and Francisco J. Martínez-López

To Brand, Not to Brand or Both? Consequences for Dual-Brand Firms

Nicolas Ochoa and Julio Cerviño

Defensive Strategy Against a Private Label: Building Brand Equity

S. Chan Choi

All Hail the Brand! Why Brand Gravitas Really Does Matter

Justin Beneke and Emma Trappler

Spanish Food Private Labels Divergent Positioning and Common Drivers

Rafael Marañón and María Puelles

The Role of the Store Brands in the Creation of Consumer Loyalty and Trust in the Retailer Within the Context of Consumer Product Distribution

Natalia Rubio Benito, Nieves Villaseñor Román and Maria Jesús Yagüe Guillén

Consumer Preferences for National Brands and Private Labels: Do Business Cycles Matter?

Eugene Jones

Drivers of Store Brand Choice Over National Brands in Times of Crisis: Effect of Marketing Variables and Socio-Demographics

Mbaye Fall Diallo and Joseph Kaswengi

Do Men and Women Differ When Purchasing Private Label Goods?

María José Miquel, Eva María Caplliure, Carmen Pérez and Enrique Bigné

Consumers’ Preferences for Various Private Label and National Brand Food Products at Different Retailers in Potchefstroom, South Africa

Louise Wyma, Daleen Merwe, Alet C. Erasmus, Magdalena J. C. Bosman, Faans (H.S.) Steyn and Herman Strydom

Effects of Social Influence on Satisfaction with PL Brands in Thailand

Randall Shannon

Research Framework for Social Media in the Context of Private Labels

Nawel Amrouche

Innovation in Brand Promotion: Reacting to the Economic Crisis with Digital Channels and Customer Insight

Cristina Ziliani and Marco Ieva

Consumer Engagement in a Private Label Online Community

Francesca Negri

A Trend Analysis of Private Label Research Between 2000 and 2012

Sebastian Molinillo, Yuksel Ekinci, Georgina Whyatt and Nicoletta Occhiocupo

Private Label Brands in Focus: An Overview of Market Insights and Trends in South Africa and Beyond

Justin Beneke and Andrew Montandon

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DOI: 10.1007/978-3-319-07194-7

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