Neuroeconomic and Behavioral Aspects of Decision Making

Edited by Kesra Nermend () and Małgorzata Łatuszyńska ()

in Springer Proceedings in Business and Economics from Springer

Date: 2017
ISBN: 978-3-319-62938-4
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Chapters in this book:

Ch Chapter 1 Neurobiology of Decision Making: Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals

Andrzej Potemkowski

Ch Chapter 10 Efficiency of Investment with the Use of Fundamental Power Aspects

Waldemar Tarczyński and Małgorzata Tarczyńska-Łuniewska

Ch Chapter 11 Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange: The Case of UEFA EURO 2012 and 2016

Sebastian Majewski

Ch Chapter 12 Behavioral Aspects of Performance Measurement Systems in Enterprises

Wanda Skoczylas and Piotr Waśniewski

Ch Chapter 13 The Impact of Behavioral Factors on the Decisive Usefulness of Accounting Information

Teresa Kiziukiewicz and Elżbieta Jaworska

Ch Chapter 14 The Selected Problems of Behavioral Accounting: The Issue of Intellectual Capital

Tomasz Zygmański

Ch Chapter 15 The Impact of Information Usefulness of E-Commerce Services on Users Behaviors

Marek Mazur and Michał Nowakowski

Ch Chapter 16 System Dynamics Modeling in Behavioral Decision Making

Małgorzata Łatuszyńska

Ch Chapter 17 Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision-Making Process

Anna Borawska and Akeel Alsakaa

Ch Chapter 18 Validation of EEG as an Advertising Research Method: Relation Between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs)

Dominika Maison and Tomasz Oleksy

Ch Chapter 19 Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets

Patrizia Cherubino, Myriam Caratù, Enrica Modica, Dario Rossi, Arianna Trettel, Anton Giulio Maglione, Roberto Della Casa, Michele Dall’Olio, Raffaella Quadretti and Fabio Babiloni

Ch Chapter 2 Psychological Determinants of Decision Making

Ernest Tyburski

Ch Chapter 20 Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality

Dominika Maison and Beata Pawłowska

Ch Chapter 21 The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process

Kesra Nermend

Ch Chapter 22 Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements

Mateusz Piwowarski

Ch Chapter 23 Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking

Malwina Dziśko, Jarosław Jankowski and Jarosław Wątróbski

Ch Chapter 24 Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage

Wojciech Sałabun, Artur Karczmarczyk and Piotr Mejsner

Ch Chapter 25 The Use of Experiment in Simulation of Debt of Local Government Units

Beata Zofia Filipiak

Ch Chapter 26 Reflections on Research Process: Online Experiments on Allegro Platform

Aleksandra Grzesiuk and Jacek Cypryjański

Ch Chapter 3 Emotions in Decision Making

Anna Sołtys, Ilona Sowińska-Gługiewicz, Magdalena Chęć and Ernest Tyburski

Ch Chapter 4 Application of Neuroscience in Management

Łukasz Sułkowski and Michał Chmielecki

Ch Chapter 5 Neuroeconomics: Genesis and Essence

Danuta Miłaszewicz

Ch Chapter 6 Measuring Economic Propensities

Mariusz Doszyń

Ch Chapter 7 Convolutional Representation in Brain Simulation to Store and Analyze Information About the Surrounding Environment for the Needs of Decision Making

Mariusz Borawski

Ch Chapter 8 Identification of Heuristics in the Process of Decision Making on Financial Markets

Magdalena Osinska and Józef Stawicki

Ch Chapter 9 The Impact of Behavioral Factors on Decisions Made by Individual Investors on the Capital Markets

Mirosława Żurek

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DOI: 10.1007/978-3-319-62938-4

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