Google/Alphabet Case Study

Bernd W. Wirtz ()
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter Chapter 11 in Digital Business Models, 2019, pp 207-236 from Springer

Abstract: Abstract After having established a fundamental understanding of e-business, this chapter deals with applying e-business management within e-business markets, discussing the case of Google as an outstanding e-business company.

Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-13005-3_11

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DOI: 10.1007/978-3-030-13005-3_11

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