B2C Digital Business Models: Connection

Bernd W. Wirtz ()
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter Chapter 7 in Digital Business Models, 2019, pp 137-152 from Springer

Abstract: Abstract The connection business model addresses the access to the Internet or other networks and the provision of network platforms. While Sect. 7.1 presents general information about the connection business model, Sect. 7.2 deals with the different types of the connection business model. Following this, Sect. 7.3 describes the underlying value chain based on different core assets and competencies. Finally, Sect. 7.4 gives an example of a connection business model, presenting a case study of the professional network LinkedIn.

Date: 2019
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DOI: 10.1007/978-3-030-13005-3_7

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