Bringing Knowledge and Emotion to the Industrial Field: ETT's AR/VR Solutions

Adele Magnelli (), Giovanni Verreschi () and Matteo Ventrella ()
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Adele Magnelli: ETT S.p.A
Giovanni Verreschi: ETT S.p.A
Matteo Ventrella: ETT S.p.A

A chapter in Augmented Reality and Virtual Reality, 2021, pp 251-266 from Springer

Abstract: Abstract The birth of the Industry 4.0 is linked to “enabling technologies”, which provide significant advantages to both industry and users. Among these, a particular role is played by Augmented and Virtual Reality, which, by combining real and digital world, can optimize production, sales and user experiences. This is the goal behind ETT's AR/VR projects in the Industrial Field: immersive technologies that guarantee engagement, safe environments and innovation. Four case studies exemplify how these technologies can support the industry sector. Area X for Intesa San Paolo and NIA VR app for the National Fire Brigade bring the user into a safe and totally digital world; while the automotive production and rental service Car Server apps merge real and digital world.

Keywords: Industry 4.0; Augmented Reality; Virtual Reality; Immersive Technology; User Experience (search for similar items in EconPapers)
Date: 2021
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DOI: 10.1007/978-3-030-68086-2_19

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