The Proteus Effect: How Avatars Influence Their Users’ Self-perception and Behaviour

Anna Samira Praetorius () and Daniel Görlich ()
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Anna Samira Praetorius: SRH University
Daniel Görlich: SRH University

A chapter in Augmented Reality and Virtual Reality, 2021, pp 109-122 from Springer

Abstract: Abstract The Proteus Effect, introduced by Yee and Bailenson (2007), suggests that users of a virtual environment adapt their behaviour to the characteristics of their respective avatars. Because numerous studies and experiments concerning the Proteus Effect have been published since 2007, we herein provide a literature review and evaluate the theoretical framework. Based on the comparison of their findings and conclusions about the theoretical framework of the effect and its explanatory approaches such as self-perception theory and priming, we classify these studies with regard to self-similarity, wishful identification, and embodied presence. This allows for revealing parallels to the processes of self-identification.

Keywords: Proteus effect; Virtual environments; User behaviour (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-030-68086-2_9

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DOI: 10.1007/978-3-030-68086-2_9

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