Communicating the Value of Digital Transformation Within Manufacturing Firms

Matthew Anderson (), Shaun West (), David Romero () and David Harrison ()
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Matthew Anderson: Glasgow Caledonian University
Shaun West: Lucerne University of Applied Sciences and Arts
David Romero: Tecnológico de Monterrey
David Harrison: Glasgow Caledonian University

A chapter in Smart Services Summit, 2023, pp 13-21 from Springer

Abstract: Abstract Digital Transformation provides both value creation and co-creation opportunities within manufacturing firms, enabling these to develop new and more efficient ‘digitally-enabled’ value propositions. However, there remain notable gaps in communicating these digital opportunities (value) throughout a firm, creating barriers to justifying (digital) transformations, and limiting their adoption. This paper aims to explore this gap using input from industrial case studies and to create a framework that recognises relevant metrics to identify and communicate digital value. The findings highlight the importance of translating metrics between the different levels of a firm and communicating visually these to better appreciate the new digitally-enabled value (co-)creation process(es).

Keywords: Value creation; Digital transformation; Service-dominant logic (search for similar items in EconPapers)
Date: 2023
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DOI: 10.1007/978-3-031-36698-7_2

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