Success Comes to Those Who Are Successful: The Influence of Past Product Expectation Confirmation on Smartwatch Usage

Alexander W. Ernst () and Claus-Peter H. Ernst ()
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Alexander W. Ernst: Justus-Liebig-Universität Gießen
Claus-Peter H. Ernst: Frankfurt University of Applied Sciences

A chapter in The Drivers of Wearable Device Usage, 2016, pp 49-58 from Springer

Abstract: Abstract Due to smartwatches’ usual strong functional dependence on other devices from the same manufacturer, we believe that Past Product Expectation Confirmation—which we describe as the extent to which a person believes that his/her expectations were satisfied by a specific manufacturer’s product portfolio in the past—influence people’s usage of smartwatches. After collecting 229 completed online questionnaires about the Apple Watch, and applying a structural equation modeling approach, our findings indicate that smartwatch usage is positively influenced by Perceived Usefulness. Past Product Expectation Confirmation was found to have a direct positive influence on the Behavioral Intention to Use smartwatches as well as an indirect positive influence on the Behavioral Intention to use smartwatches through Perceived Usefulness. These findings emphasize the importance of having strong product portfolios so that manufacturers can launch equally successful products in the future.

Keywords: Smart Watches; Expectation Confirmation Theory; Apple Watch; Structural Equation Modeling Approach; Behavioral Intentions (search for similar items in EconPapers)
Date: 2016
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DOI: 10.1007/978-3-319-30376-5_5

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