Obstacles and Challenges in the Use of Gamification for Virtual Idea Communities

Christian Scheiner (), Philipp Haas (), Ulrich Bretschneider (), Ivo Blohm () and Jan Marco Leimeister ()
Additional contact information
Christian Scheiner: University of Lübeck
Philipp Haas: University of St. Gallen
Ulrich Bretschneider: University of Kassel
Ivo Blohm: University of St. Gallen
Jan Marco Leimeister: University of St. Gallen

Chapter Chapter 5 in Gamification, 2017, pp 65-76 from Springer

Abstract: Abstract Virtual idea communities (VIC) are a relatively new phenomenon in business. These communities, in which distributed groups of individual customers focus on voluntarily sharing and elaborating innovation ideas, are used by firms to integrate customers into the ideation for new product development rooted in Chesbrough’s (2003) open innovation paradigm. Developers and decision makers realised especially within the last decade that games or game-like appeals could serve as appropriate gamifications to attract people to participate in VICs. Therefore, gamification gained momentum and has been widely implemented into VICs. The use of gamification does, however, not lead to the intended positive outcomes per se. Because of that, obstacles and challenges in the use of gamification have to be considered, but these have often been neglected in practice. Therefore, the goal of this chapter is to address this topic and to describe major obstacles and challenges in the use of gamification in VICs.

Keywords: Product Development; Intrinsic Motivation; Game Design; Open Source Community; Enjoyable Experience (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-319-45557-0_5

Ordering information: This item can be ordered from
http://www.springer.com/9783319455570

DOI: 10.1007/978-3-319-45557-0_5

Access Statistics for this chapter

More chapters in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().