Directions for Studying User Experience with Augmented Reality in Public

Ana Javornik ()
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Ana Javornik: Newcastle University Business School

A chapter in Augmented Reality and Virtual Reality, 2018, pp 199-210 from Springer

Abstract: Abstract This paper discusses the different components of experience with AR applications in public—mainly in commercial contexts, but also relevant for the cultural and touristic contexts. It draws on recent studies and developments of AR marketing and investigates user-, technology- and context-related factors. In particular, it discusses the core experiential momentum—“augmentation”—and its value for the user, as well as the role of social interaction. Most importantly, the framework underlines the lack of studies that investigate the impact of AR on behaviour and behaviour change and calls for further research in that area. Finally, implications for designing AR experience in public are proposed.

Keywords: User experience; Augmentation; Public interaction; Marketing (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-64027-3_14

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