Improving Business Development Through Crowdsourcing Supported Consulting—A Methodical Approach

Oliver Christ (), Michael Czarniecki () and Lukas Andreas Scherer ()
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Oliver Christ: FHS University of Applied Sciences
Michael Czarniecki: FHS University of Applied Sciences
Lukas Andreas Scherer: FHS University of Applied Sciences

A chapter in Digital Transformation of the Consulting Industry, 2018, pp 277-298 from Springer

Abstract: Abstract This paper deals with the issue on how organizations can use crowdsourcing effectively for business development. The result is that crowdsourcing needs to be designed in an iterative fashion in order to have organizational impact. Organizations resist change and an iterative approach is necessary in order to enhance the maturity of the crowdsourced solution. We call this type of crowdsourcing K-crowdsourcing, based on an analogy from parental biology, which distinguishes between r- and K-strategists. Using this analogy, today’s understanding of crowdsourcing is mostly r-crowdsourcing: resulting in a large amount of solutions. On the contrary, using K-crowdsourcing you will have fewer solutions, but they are more easily implemented in the organization. The role of the consulting firm changes in a K-crowdsourcing setting. The traditional stakeholder of the consultant is the client. In a K-crowdsourcing setting, the client as well as the crowd are equally important. By using the crowd, the consultant is able to deliver better quality. In some strategic settings, choosing the right strategy is vital for the long-term survival of the client.

Keywords: Business Development; Organizational Immune System; Business Model Innovation; Beauty Retailer; Nurturing Process (search for similar items in EconPapers)
Date: 2018
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DOI: 10.1007/978-3-319-70491-3_11

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