Rhetorical Challenges and Concerns in Enterprise Content Management

Dave Clark ()
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Dave Clark: University of Wisconsin-Milwaukee

A chapter in Enterprise Content Management in Information Systems Research, 2014, pp 63-74 from Springer

Abstract: Abstract Enterprise Content Management (ECM) can present intriguing new opportunities for organizations’ writers, but it also poses significant challenges to the rhetorical assumptions that underlie how writers design, work, and train. In this chapter, I suggest that designers and implementers of ECM consider the rhetorical changes ECM brings in terms of sales and implementation, component-based writing, and training and development.

Keywords: Knowledge Management; Content Management; Technical Communicator; Content Management System; Content Strategy (search for similar items in EconPapers)
Date: 2014
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DOI: 10.1007/978-3-642-39715-8_4

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