An Evolutionary Approach to e-Tailing: Implications for Practitioners

David E. Williams ()
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David E. Williams: Edwards School of Business, University of Saskatchewan

A chapter in Handbook of Strategic e-Business Management, 2014, pp 433-466 from Springer

Abstract: Abstract An evolutionary lens captures and assess e-tailing’s historical and projected future evolution. This uncovered a four stage evolutionary pattern that is used to offer insights into e-tailing’s past and future strategic development and its implications for practitioners.

Keywords: E-tailing; E-commere; Evolution (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-642-39747-9_19

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DOI: 10.1007/978-3-642-39747-9_19

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