Pricing Strategies in the Electronic Marketplace

Jihui Chen ()
Additional contact information
Jihui Chen: Illinois State University

A chapter in Handbook of Strategic e-Business Management, 2014, pp 489-522 from Springer

Abstract: Abstract In this chapter, I review prices and firms’ pricing strategies on the Internet through a broad survey of recent literatures on economics, information system, and marketing. In both empirical and theoretical studies, I carefully identify two causes of price dispersion, a pervasive and persistent phenomenon observed in many homogenous product markets: market friction and product differentiation. In experimental studies, I document pricing strategies arising from both laboratory and field experiments. Finally, recent studies of online pricing issues using international data are also exposited.

Keywords: Pricing strategies; Price dispersion; Market friction; Product differentiation (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-642-39747-9_21

Ordering information: This item can be ordered from
http://www.springer.com/9783642397479

DOI: 10.1007/978-3-642-39747-9_21

Access Statistics for this chapter

More chapters in Progress in IS from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().