Strategic Flexibility in e-Business Adapters and e-Business Start-ups

Antonio J. Verdú-Jover (), Lirios Alós-Simó () and José María Gómez-Gras ()
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Antonio J. Verdú-Jover: Miguel Hernández University
Lirios Alós-Simó: Miguel Hernández University
José María Gómez-Gras: Miguel Hernández University

A chapter in Handbook of Strategic e-Business Management, 2014, pp 139-155 from Springer

Abstract: Abstract The proliferation of the Internet in today’s society, combined with the need for greater strategic flexibility in organizations, has meant that most firms adopt e-business processes as a tool for creating competitive advantage. However, many established firms encounter difficulties in achieving the expected results. At the same time, it has been observed that numerous e-business start-ups have a special capacity for growing and for achieving a high level of competitiveness. In this article, we propose that the structures of learning that ground each type of firm have implications for strategic flexibility. Systems of management based on e-business generate greater strategic flexibility in organizations, but this influence is simpler, less costly, and more effective in its impact on performance in firms that come into being around e-business (e-business start-ups) than in firms that attempt to adopt and integrate e-business into their existing business models. Implications for management are also discussed.

Keywords: E-business; Strategic flexibility; Competitive advantage; Organizational learning (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:spr:prochp:978-3-642-39747-9_6

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DOI: 10.1007/978-3-642-39747-9_6

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